The Fake Freeway Sign That Became A Real Public Service

I remember, for example, the first time I tried to head north on “The 5″ from downtown, when I missed the exit completely, sailing obliviously towards Pasadena. The second time I found myself frantically crossing dashed line after dashed line, more like Frogger than in a car myself, in a last-minute attempt to relocate from one end of the 110 to the other.

An artist named Richard Ankrom had the same experience, and so he did what any fed-up Los Angeles driver would do: He began designing a simple directional tool to help drivers prepare for the 5’s poorly-marked, hairpin exit.