Genius Fundraiser Reminds iPhone 6 Buyers How Privileged They Are

Hundreds of committed customers braved London’s relentless rain on Thursday night in order to get their hands on the iPhone 6 at the very first possible moment.

But one committed local endured the elements for two days not to get the coveted device, but to remind privileged buyers how much homeless people suffer on a regular basis.

Joe Howes, director of fundraising and development at Depaul UK — a nonprofit that serves homeless youth — set up shop at the flagship Apple store on Regent Street early Wednesday morning, according to the Independent. He, along with other supporters, secured a spot near the front of the winding line and held up signs indicating that they were auctioning off their station on eBay to support the group.