Humankindness makes the world a better place.

Below is a collection of our brand and service line TV spots. Each one was created by using a type of film called, “Found Footage.”

Found footage is film that captures an authentic moment of life. For our purposes, we look for the most powerful of those moments—ones that reflect humanity in its best light. These emotional scenes become emblematic of how we provide care, how we connect with each person, and how we heal communities we serve. And, most importantly, remind people that Hello humankindness is not an advertising slogan, it’s a real power inside all of us.

We leverage our found footage approach in broadcast, digital, and social media channels across our markets. And we update our collection with new spots throughout the year.

Motivational Sister

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Driveway Chalk

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Whale

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Horse Rescue

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Hockey

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Best Friends

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Kid Football

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Dog Umbrella

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Swimmer

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Swimmer Family Care

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Spine

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Hula Hoop

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Grandpa Baseball

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Ice Skater

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Wedding Dress

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Because Family

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What We Love

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Women’s Health

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Close Calls

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Hiker

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Vintage Sports

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What is humankindness?

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Humankindness is an act of humanity or kindness toward another:
a moment that feeds (and potentially heals) the human spirit.

An act of humanity is helping someone who’s having a hard time helping themself.

An act of kindness is doing something unexpected to make someone feel better.

The healing power of humanity.