Below is a collection of our brand and service line TV spots. Each one was created by using a type of film called, “Found Footage.” Found footage is film that captures an authentic moment of life. For our purposes, we look for the most powerful of those moments—ones that reflect humanity in its best light. These emotional scenes become emblematic of how we provide care, how we connect with each person, and how we heal communities we serve. And, most importantly, remind people that Hello humankindness is not an advertising slogan, it’s a real power inside all of us. We leverage our found footage approach in broadcast, digital, and social media channels across our markets. And we update our collection with new spots throughout the year.
Humankindness is an act of humanity or kindness toward another:
a moment that feeds (and potentially heals) the human spirit.
An act of humanity is helping someone who’s having a hard time helping themself.
An act of kindness is doing something unexpected to make someone feel better.
When doctors show kindness, patients are more than twice as likely to listen. Result: more effective treatment planning and a greater chance that patients will follow up with the recommended treatment protocols.
When surgical patients are encouraged by their anesthesiologists during the immediate postoperative period, they’ll heal faster and are discharged sooner because they require 50% less narcotics.
Support groups, stress management, and behavioral therapy can improve the survival rate of heart attack patients by up to 25%—comparable to the effects of beta-blockers.
Hugs can make you feel better in more ways than one. In a Carnegie Mellon University study, hundreds of healthy adults were exposed to the common cold. Those who received a daily hug were 32% less likely to get sick.
An academic review of more than a hundred separate studies found that people with active social circles had a 50% increased likelihood of survival compared to people with weaker social relationships.
Can you put a price on friendship? One study found that receiving $5,000 was the equivalent of only a 2% boost in happiness—but that each good friend provides enough happiness to equal $20,000.
© 2024 CommonSpirit Health
